Lost in translation: Whitening

People often whisper about Asian ideals of beauty to be more “white”.  I have LOTS to say on this matter. But today, I will focus on one frequently misunderstood term: whitening.

The most important thing to know about whitening skincare products, at least among Asian beauty options, is that it does not mean skin bleaching.  From my day jab experience in marketing, I can appreciate the confusion.
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